BC-T3FOUNDER · MEMSS.CO.UK
"Where does pipeline come from?" - answered
The situationmemss.co.uk's board asks which channels drive revenue. In-person spend is an unmeasured blind spot, so it's first on the chopping block.
The Qsend playEvery deal traces to a contact, its event and its first send. In-person becomes an attributed channel with a cost-per-meeting figure.
ROI mathDefensible attribution protects the budget that actually works - and boards fund what they can measure. Survival value: priceless.
CPM²COST/MEETING