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BC-T1 / USE CASE / CMO · FXMASTER.CO.UK

Cut the lanyard shows, double the winners

How Telemetry is used in the field - the situation, the play, and the maths behind £36k.

BC-T1CMO · FXMASTER.CO.UK

Cut the lanyard shows, double the winners

The situationfxmaster.co.uk spends £120k/year across ten finance events, defended annually by anecdotes ("the vibe was great") instead of numbers.
The Qsend playProspects-by-event turns every show into a bar on a chart: contacts, sends, meeting requests, per pound spent.
ROI mathReallocating the bottom 30% of a £120k budget to the top performers moves ~£36k/year to channels with proven yield - from one chart.
£36kREALLOCATED
* ILLUSTRATIVE WORKED EXAMPLE: RUN YOUR OWN NUMBERS.

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