Notes fromthe floor.
Follow-up craft, event ROI math and networking mechanics - written for people who sell on their feet. No fluff, no listicles about "synergy."
Latest entries
Captured is not contacted: the open loop costing you pipeline
Cards, saved numbers, badge scans, LinkedIn adds - every capture without a message is spend without return. A framework for measuring your "contact rate," and why 30 seconds is the magic window before intent decays.
Read entry →The expo playbook: 40 scans, 40 sends, 0 evenings lost
How a two-person field team runs a full trade show on Qsend - event card, scan cadence, template rotation, and the Monday telemetry review.
Read entry →Writing follow-ups that don't smell like templates
Variables are scaffolding, not the message. Three edits that make an AI-drafted intro read like you actually met - because you did.
Read entry →Event ROI is a chart, not a feeling
Prospects-by-event turns budget arguments into arithmetic. How to read the telemetry and cut the expos that only produce lanyards.
Read entry →QR codes that scan first time, every time
Contrast ratios, quiet zones and centre-logo limits - the practical rules behind the QR Studio presets.
Read entry →When a chat beats an inbox
Markets and moments where WhatsApp is the business channel - and how to template it without sounding like a broadcast.
Read entry →Contacts belong to the workspace, not the phone
What happens to pipeline when a rep leaves - and the workspace model that keeps relationships with the company.
Read entry →